Original Games Are Coming to TikTok
This is going to be a major push by the social video platform.
Sources at Reuters have reported that the massively popular social video app, TikTok (you've heard of it, right?) have been testing out a number of HTML5 mini games on the platform.
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Though mobile games have been available on TikTok developer ByteDance's Chinese equivalent app, Douyin, since 2019, TikTok users outside of that country have not been able to game in the app up to this point.
ByteDance is looking to change all of that, and the current intel is that gaming is going to be a big part of their plans for TikTok in the coming quarters - even expanding beyond mini-games to full-featured, standalone HTML5 games right in the app.
Launching TikTok games is a huge opportunity for both TikTok and game development studios - gaming is one of the most popular forms of media currently, and gamers are some of the most engaged and active users on the Internet. Tapping into that market is a no-brainer for the social media giant. But the company plans to run advertisements within the games immediately upon launch, and share the revenue with the dev - making this a a massive value proposition for them as well.
“We’re always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community,” said a TikTok spokesperson.
Not a much else is known about TikTok games, or how far away they are from release. For now, all we can do is wait around with excitement for the day we can fire up our favorite social app and jump right into an enjoyable gaming experience.
Will you try out TikTok games?
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