Man Is Hypnotized Into Thinking a Real Zombie Apocalypse Is Happening

Man Is Hypnotized Into Thinking a Real Zombie Apocalypse Is Happening
Derren Brown is a British mentalist who is best known for playing bizarre and sometimes morally questionable tricks on people. For instance, he once hypnotized a college kid into believing he woke up in the middle of a Moroccan market. Another time, a woman was convinced she died in a car accident and was having an out-of-body experience. But perhaps his cruelest "mind-con" was fooling a young bar-goer that he got sucked into a real-life version of a zombie video game and had to fight for his life. Does this con sound too good to be true? Here's exactly how it went down. 
The Scam
The Scam
Derren Brown introduces us to his set-up. We see the pub where's he made a fake video game called Waking Dead. According to him, 1/3 of the people who play it will enter a "catatonic, vegetable-like" state in which they will be hypnotized and he'll be able to do with them what he pleases. 
Meet the Mark
Meet the Mark
At first Darren struggles to get anyone to even play the game. Finally, a young man flanked by two friends walks in and starts playing. We watch as he runs down halls, shoots at zombies and explores abandoned corridors - all while having no clue he will soon be living the game out in real time.
Lights, Camera, Action
Lights, Camera, Action
Derren watches all of this from a nearby control room. As soon as Derren realizes this guy is the perfect mark, he motions for his sidekick to cue the "flashing lights" which trigger a sort of knock-out response to the gamer.
Away We Go
Away We Go
The mark is subsequently placed on a hospital trolley and wheeled across the night streets of London, accompanied by his two compliant friends. He's taken to a warehouse (which resembles the layout of the game, of course!) and left with a gun. His friends are ushered to a side room where they will watch their friend be petrified in peace.
 
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