Gamelancer launches campaign with Sony Music Entertainment division, Artista Records across Gamelancer TikTok & Instagram network
TORONTO, August 3, 2022 - Gamelancer Gaming Corp. (CSE: GMNG) (OTCQB: WDRGF) (FRA: 64Q) ("Gamelancer" or the "Company"), a mobile-focused entertainment company providing brands access to the global gaming audience through its owned and operated channels, is pleased to announce that it has entered into an agreement with Sony Music Entertainment division, Arista Records featuring Gamelancer curated content integrated with Arista recording artist Disco Lines, to be hosted across the Gamelancer TikTok & Instagram networks respectively.
Arista recording artist Disco Lines song "Baby Girl" to be integrated with Gamelancer influencer content across Gamelancer's owned and operated TikTok and Instagram Reels channels, namely @Gaming, @Gamer, @Gamelancer on TikTok and @Gamelancer & @Gaming on Instagram.
"Our clients engage Gamelancer to curate campaigns across our network providing them access the GenZ and Millennial audience, who increasingly consume media on social platforms such as TikTok & Instagram, rather than watching linear television broadcasts. The youth and young adult demographic simply do not watch TV like generations before them did, and as brands and agencies endeavor to understand the preferences of their younger consumers and where to engage them, Gamelancer provides an authentic and reliable platform for brands to advertise across over 33 channels on TikTok, Instagram and Snapchat." Jon Dwyer, Chairman & CEO – Gamelancer Gaming Corp