Our Network

@gaming

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@Egirl

@gamelancer

@gamelancer

@Minecraft Fever

@joybox

@gamer

@GTA Gamers

@gtagamelancer

@egirl

@Gamelancer

Executive Leadership

Jon Dwyer

Chief Executive Officer

Jon Dwyer is Chairman & CEO of Gamelancer Media Corp, having previously served as Chairman, CEO and co-founder of Wondr Gaming until the Gamelancer acquisition. Jon started in the gaming industry as Senior Vice-President of Aquilini Gameco and subsequently Senior Vice-President and Head of Sales & Partnerships at Enthusiast Gaming, before leaving to co-found Wondr Gaming.

Max Desmarais

President

Max Desmarais, is the Founder and CEO of 514 Creative, which specializes in helping businesses, brands, and people reach new and existing clients through digital media. More recently, Max took a position at Gamelancer as President, where he will focus on growing Gamelancer’s media business. Max's relationships with corporate partners, brands, athletes, and musicians will help populate these marketplaces with exciting, unique, and exclusive products for their fans. While he was forming 514 Creative, Max was also the Co-Founder and President of ScaleLab Network, a YouTube multi-platform network with offices in Los Angeles and Sao Paulo, Brazil. ScaleLab encompasses 1,750 YouTube channels, 400 million subscribers, and garners over 3 billion views per month. Subsidiaries include brand marketing firm DisruptivAgency, Spanish/Portuguese arm ScaleLab Mundo, and regional divisions in the U.K., Russia, Germany, Lithuania, and the Netherlands, brings a wealth of digital advertising, development and social media experience to the company. Before forming ScaleLab, Mr. Desmarais was Vice President of New Media at Principal Media, a global TV/online entertainment company based in London and Beverly Hills. At Principal Media, Mr. Desmarais oversaw the development of the company’s slate of digital programming, as well as devising and implementing their social media strategy. Prior to joining Principal Media, Mr. Desmarais spearheaded the global social media strategy of Guess, Inc., and expanded the fashion powerhouse’s social footprint from two to seventy-eight countries. He was also an account executive at Publicis Group, where he created digital marketing campaigns for brands such as Home Depot, Labatt Brewing Company, and KIA. Fluent in French, Mr. Desmarais received a B.A. in Philosophy at the University of Ottawa, and a Masters Degree in Marketing at UCLA. He currently resides in Los Angeles, California.

Pooja Sharma

Chief Financial Officer

Ms. Sharma is a Chartered Professional Accountant (CPA) who brings nearly a decade of experience as an executive in a wide range of finance and business functions within various industries, including Financial Controller and Director of Finance. Most recently serving as Director of Finance and HR at Ukko Agro Inc, a SaaS company. Sharma began her career at Muir Tapes & Adhesives, where she spent more than 7 years in a variety of roles of increasing responsibility. Along with maximizing profitability, operational efficiencies, and enterprise value, she specializes in executing overall financial strategy, building strong financial foundations for scalability, and driving profitable growth. Sharma also has extensive board and executive committee experience.

Mike Cotton

Chief Business Officer

Mike Cotton is Chief Business Officer of Gamelancer Media Corp, having previously served as President & COO, and co-founder of Wondr Gaming until the Gamelancer acquisition. Mike was previously Founder & CEO of Rumble Gaming, a global esports and gaming talent agency, and former Managing Director, Sports & Media at Ryerson Futures, a venture capital accelerator that focused on investments in early-stage technology companies. Mike also has experience consulting and creating player evaluation and analytics reports for multiple National Hockey League hockey operations departments, and has worked for SportsNet New York and Major League Soccer. Before entering the entertainment industry, Mike was a policy analyst and economist for former Prime Minister Stephen Harper.

Razvan Romanescu

Chief Strategy Officer

Whose roles include: Co-Founder and ChIef Strategy Officer of Gamelancer Inc, a platform designed to elevate the online gaming experience. Co-Founder & CEO of Underlining Inc, Underlining® is a premium platform launching innovative brands in the beauty & wellness category. flagship brands include Nailboo®, Hide®, and Tatbrow®. ; Co-Founder of 10PM Curfew, 10PM Curfew is the fastest growing cross-platform lifestyle network. Our owned and operated properties generate 1 billion+ video views per month. Co-Founder of Memes.com (@memes on all social platforms and the largest meme generator app in the App Store)

Darren Lopes

Chief Product Officer

Active roles include Co-founder & Chief Product Officer at Gamelancer Media Corp and Co-founder & Co-CEO at 10PM Curfew, these companies generate more than 2.5 billion monthly video views with a combined total of over 65 million followers. These are the largest and fastest-growing networks in both Gaming and Gen-Z Lifestyle on social media. Darren is truly a battle-tested digital growth and strategy expert who’s been operating in the social media space since its inception.

Zak Longo

Chief Content Officer

Zak Longo is Co-Founder & Chief Creative Officer of Gamelancer Media Corp. Previously Zak was a director/producer on films, music videos, and TV series for MTV. Zak took his talents to digital media launching Panda Propaganda a production company that has reached billions of viewers with original content. Zak founded Sugo Sunday Inc, one of the top global partners on Snap’s Discover platform with over 20 channels and 10+ million followers. He also co-founded Travly Inc (@Travel on Instagram, Snapchat, Tiktok) the largest and fastest growing cross-platform travel media brand.

Board of Directors

Jon Dwyer

Chairman

JF Cote

Lead Director

Razvan Romanescu

Director

Darren Lopes

Director

Samuel Banks

Director

Rob Segal

Director

Cyril Leeder, FCPA, FCA

Director

Advisors

Storm Boswick

Head of Advisory Committee

John Osborn

Advisor

Aaron Reitkopf

Advisor

Ed Wilson

Advisor

Lance Klima

Advisor

Ben Coleman

Advisor

Gamelancer Studios is powered by JoyBox Media

To prove to these companies that there was really something of value here, we decided to show brands how they could expand their reach among young people by going viral with our own brand, JoyBox Media. We grew the JoyBox TikTok channel as a fun experiment. We brought in local comedians, musicians, and our friends, collaborating with them to produce comedy-driven videos in a simple studio environment that made them go viral. These videos garnered millions of views and earned the JoyBox TikTok page 350K+ followers. This strategy became the bread and butter of how we built out digital strategies and campaigns for our business clients.

7.7M

350k+

30M

7.7M

350k+

30M

Use Cases

Get in touch with us today and share your projects and ideas. We are here to provide you with comprehensive answers to your inquiries and assist in transforming your digital media ideas into reality.

Thorn

Turning technology into hope for the world's most vulnerable kids

JoyBox

Growing 350K+ followers &
30M+ monthly views on TikTok

Samsung

Connectivity Campaign
September 2022